The 5 Most Common Digital Mistakes Small Businesses Make (and How to Fix Them)
Running a business in small town Colorado is tough enough without the digital world adding more confusion. We see the same mistakes over and over again — and the good news is, they’re all fixable. 1. Websites That Don’t Convert Mistake: Pretty sites that don’t actually make the phone ring. Fix: Build for conversions first […]
How Google Business Profile Can Drive More Calls Than Your Website
If you own a local business in Colorado, you’ve probably seen those little boxes on Google Maps when you search for an electrician, restaurant, or mechanic. That’s called a Google Business Profile (GBP) — and here’s the truth: sometimes it can drive more calls than your actual website. 1. Customers See GBP Before They See […]
Why Hiring a Coach Can Save You Money (and Mistakes)
When you hear “business coach,” you might picture someone spouting buzzwords and motivational quotes. That’s not what we do. At Genence, coaching means practical, revenue-focused digital advising — the kind that keeps you from wasting time and money. 1. The Cost of Going It Alone Running a business in small town Colorado means wearing a […]
How to Manage a Facebook Group Without Losing Your Sanity
Running a Facebook group can feel like a full-time job ’cause not every member’s post is as cute as a kitten with a heart emoji! Between answering questions, moderating debates, and dealing with rule-breakers, it’s easy to get overwhelmed. But don’t worry—you’re not alone! At Genence, we help small business owners build thriving communities without […]