If you own a local business in Colorado, you’ve probably seen those little boxes on Google Maps when you search for an electrician, restaurant, or mechanic.
That’s called a Google Business Profile (GBP) — and here’s the truth: sometimes it can drive more calls than your actual website.
1. Customers See GBP Before They See Your Website
When people search for “breakfast near me” or “contractor in Buena Vista”:
- Google shows them the map pack first.
- The phone number, directions, and reviews are right there.
- Many customers click call before they ever visit your site.
2. GBP is Free — But Most Businesses Ignore It
The best part: it costs nothing to set up. But here’s the catch:
- Many profiles have outdated info.
- Hours are wrong.
- Photos are missing.
- Reviews aren’t managed.
3. Reviews = Instant Credibility
- 87% of customers read online reviews before making a decision.
- A strong Google rating can make the difference between someone calling you or your competitor.
- Responding to reviews (good and bad) shows you’re active and professional.
- Customers know the testimonials on your website are handpicked – Having reviews on a third-party platform of GBP makes those testimonials more trustworthy.
4. GBP + Website = Stronger Results
Your website is still your home base.
- GBP gets people to find you and call fast.
- Your website builds deeper trust and answers bigger questions.
Together, they create a complete customer funnel.
5. AI & GBP Go Hand-in-Hand
As AI tools (like ChatGPT and Google’s Gemini) pull data directly from Google, your GBP profile becomes even more important.
(Hint: This is KEY for Search Everywhere Optimization as AI and voice search become more popular and are built into device updates.)
Bottom Line
Your Google Business Profile may be more important than your website for driving calls — but both work best together.
How Genence Helps
We:
- Claim and optimize your Google Business Profile.
- Add the right AI & Search signals, categories, and photos.
- Set you up to collect and respond to reviews.
- Keep your profile updated so customers always find you.
