If you’re a small business owner in Salida, Buena Vista, Gunnison, or Cañon City, you’ve probably asked yourself:
“Do I really need to hire someone for a website, or can I just use Wix or Squarespace?”
Fair question. Let’s break it down without the tech jargon.
Wix & Squarespace: The DIY Route
Pros:
- Cheap to start ($15–$30/month).
- Drag-and-drop — no coding.
- Quick if you only need something basic.
Cons:
- Easy to build something that looks nice, but doesn’t actually bring in customers.
- Limited customization when your business grows.
- SEO (showing up in Google) is harder to do well.
- You own less control — if Wix or Squarespace changes features, you’re stuck.
- Most of the time, you don’t own the website and can’t fully transfer it to another platform if you become dissatisfied.
Bottom line: If you just want an online “business card” and don’t care about growth, or showing up in online searches, Wix or Squarespace can work.
WordPress: The Growth-Friendly Option
Pros:
- The most flexible platform — powers over 40% of all websites worldwide.
- SEO-friendly (easier to show up in Google and maps).
- Scales with you — from a simple 3-page site to a full e-commerce shop.
- You own it. If you ever leave Genence or switch hosts, your site goes with you.
Cons:
- A little more setup upfront.
- Needs maintenance (updates, security, backups).
Bottom line: WordPress is built to last. It’s better for businesses that want their website to pay for itself with customers and calls.
So Which is Best for Local SMBs?
- Wix/Squarespace: good for hobbyists or side hustles.
- WordPress (with Genence): better for serious local businesses who want more calls, customers, and sales.
We keep it simple:
- You choose whether you want to maintain it yourself or let us handle it.
- Either way, you get a site that’s built to bring in customers — not just look pretty.
Our Website Options (No Fluff, Just Results)
- Audit + Coaching – Already have a site? We’ll review it and guide you, or your staff, on what to fix. Don’t have time to do the fixes? We’d be happy to help you out.
- We Build, You Maintain – We’ll build you a WordPress site, you take it from there.
- We Build + Maintain – Done-for-you build, hosting, and updates. Hands-off for you.
Final Word
A website is an investment. If you want something cheap and temporary, Wix or Squarespace might do the job. But if you want something that:
- Shows up in Google,
- Scales with your business, and
- Actually drives sales leads and customer visits…
A WordPress website DESIGNED to connect your customers to you is the way to go.
CTA:
Contact us or schedule a call to get a website that works for your business.
Serving local businesses in Salida, Buena Vista, Gunnison, Westcliffe, Cañon City and surrounding areas.
